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NEOASSET
TR

For operator brands

Be the first operator invited to the table on a new project.

When a new shopping mall, high street or mixed-use project is planned, we work to make your brand the first operator considered — and to make growth progress systematically, through the right locations.

01 — Scope

Positioning and locations, from one hand.

ABrand & industry positioning

  • Industry visibility

    A strong, consistent and trusted profile for your brand in real estate and retail.

  • Strategic network

    Direct, ongoing relationships with mall investors, developers, funds, REITs and industry professionals.

  • Preferred operator

    Becoming the first brand that location owners and investors think of.

BLocation development

  • Systematic scouting

    Regular tracking of shopping malls, high-street retail and mixed-use projects across Turkey.

  • Pre-assessment & presentation

    Locations that fit your concept, presented to management with commercial, demographic and operational analysis.

  • Negotiation & leasing

    Talks with owners, investors, mall management and developers; end-to-end coordination of the lease.

02 — Process

From scouting to signature, from one hand.

  1. 01

    Scouting

    Continuous tracking of projects and opportunities; building a pool of locations.

  2. 02

    Pre-assessment

    Screening through commercial, demographic and operational filters.

  3. 03

    Presentation

    Presentation to your management with an assessment file.

  4. 04

    Negotiation

    Talks with the owner, investor and mall management.

  5. 05

    Leasing

    Completing the lease at the approved location.

03 — Assessment framework

We look at every location through three lenses.

  • 01

    Commercial

    Rent-to-turnover balance, footfall, tenant mix and proximity of competitors.

  • 02

    Demographic

    Target audience density, income profile, working and resident population, accessibility.

  • 03

    Operational

    Floor area and layout, technical suitability, visibility, frontage and fit with the concept.

Our experience in the field — we run our own brands every day

Area under management
40,000 m²
GBC members
2,000
GBC branches
6
Ecosystem brands
8

Let’s work together

Let’s talk about growth & location development.

Tell us briefly about your locations and goals; our team will get in touch for a preliminary assessment.

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